What once seemed so far away is now a reality: I’m a full-fledged member of the real world. Yesterday I spent my day talking with students at my alma mater, RIT, about life after college and the wonders of brand management. I had a blast dialoguing with my former classmates about successful brand programmes, social-media, and the state of the design community. It’s amazing to see the fresh insight that college students bring to the table, as well as to see how they’re leveraging the social-web in their coursework.
Below is a copy of my presentation for your perusal.
We’re gonna go ahead and say yes.
The Brooklyn Paper recently reported that Spike Lee is making moves to the 6th floor of our awesome building in DUMBO. We are on the 3rd floor of 55 Washington St… so we basically have become cooler overnight. Our CEO- Robert Gaafar- is already projecting exponential growth in sales and awesomeness for the remainder of our fiscal year. Meanwhile, the rest of us are going to have to play it cool and hope for casual elevator high-fives when we’re in need of a sweetness pick-me-up. Does Spike Lee play Wii? I bet he does.

(Credit to Maury Postal for the find!)
One of the most respected names in business publishing has asked me to speak at their worldwide Direct Marketers Forum this coming March. Direct Marketing International Magazine is “the only publication which has the global reach among international direct and interactive marketing professionals. Now in its third decade, DMI was the first magazine to be printed in the UK for direct marketers - so not only is it unique, it is also truly original!”
This exciting opportunity is a great way to stay informed about marketing activities around the globe and to find out how my European counterparts are using the Social-Web in powerful new ways.
I am very excited to travel and share to an international audience our Social Media tactics. 2009 IDI Marketers Forum “International Direct & Interactive” will make stops in New York, London, Singapore, Hong Kong, Mumbai, Brussels, & Budapest.
Find out more here.
Citizen journalism is the most informative innovation in the mobile space since the introduction of the camera phone, and our good friends at CBSEyeMobile are leading the way with their new application developed specifically for the iPhone. It’s already been featured on several sites including TechCrunch, Mashable, and TUAW since launching last week and is garnering fabulous reviews from all around the blogosphere.
We’re very excited to be working with the CBSEyeMobile team to build other amazing social network integration tools and can’t wait to see what else the team has up their sleeves.
Try out the latest craze to hit the iPhone here.
>carrot is proud to announce the launch of one of our most exciting applications to date: MLBFanbook. This app allows obsessed MLB fans to connect with each other and their favorite teams. It also gives fans the ability to write on players’ walls, letting them get closer to their idols than ever before. Users can also schedule games to watch with their Facebook friends and heckle/cheer them just like at an actual game.
It was truly an honor that MLB.com chose our company to build such an original application. As some of the biggest fans of the game, the team here was floored that a company known for leading the way in the interactive space gave us the opportunity to work on this project. When fans build products for other fans it can get a bit emotional, it was truly a dream come true.
We’re very excited to hand back control of the game to the fans and look forward to even more exciting features to be launching soon!

School has started back up and Teach The People is hitting the books— Facebook that is. We are proud to announce that Teach The People, the world’s first people powered University, is now a Facebook application. TTP recently released its Facebook application in time for TechCrunch 50, where TTP was part of the Alumni Hall exhibit.
We are proud to have worked with TTP to utilize the power of Facebook to offer a tool for people to share the useful knowledge they can offer the world. If you forgot to bring your notes on TTP, here’s a brief summary: TTP is a service that leverages a user’s social graph to provide relevant community based education. Through a variety of traditional and non-traditional tools, TTP crowdsources educational demand by providing tools to intelligently connect educators and learners.
At >carrot, we are especially proud of the fresh design we offered TTP as we feel it truly captures the universality of people coming together and collaborating as a basic foundation of civilization. Teach the People on Facebook is currently in Beta, so please go enroll and be a part of what could be the largest, truest university in the world.

Come join the best team on Facebook—Team It Up.
>carrot is excited to announce that Team It Up, the first comprehensive sports utility application, is a home run on Facebook. As both the developers for this application and as sports fans/former athletes ourselves, we are thrilled to bring all facets of the sports world to the general Facebook fanbase. Never before have Facebook users been able to:
From grandstand fan to collegiate star athlete and beyond, this application caters to every sports enthusiast, and we are thrilled to be a part of such a complete sports experience on Facebook. Join the team Today!
We’re Internet famous! >carrot is a featured story on today’s edition of Guest of a Guest, the famed blog concerning all things NYC. In it, >carrot is tapped as the leading source for all things DUMBO, and considering that the area is poised to be the New Media Capital of the World that means we’re at the epicenter of the next Internet boom.
Exciting times indeed, check it out!




















